A new definition of chatbot
Basic Chatbot
- developed from distributers perspective
- trained to answer most common questions
- behaves like a machine
Human Service Bot
- developed from users perspective
- provides a converastional experience
- shows empathy
A new way of interaction
Unichannel Chatbot
- sits on html-website
- covers single point in customer journey
- can only react to input
Omnipresent Bot
- lives on multiple platforms
- covers full scope of customer journey
- can initiate conversations
A new way of integration
Solitary chatbot
- is a separate tool
- static content within a stand-alone-interface
- no connection to data sources
Fully Connected Bot
- can be linked to and integrated with lots of other marketing activities
- can be integrated in various CMS
- uses multiple data sources