Store Terminals

A multi-purpose application running on more than 15 touch devices helping customers to navigate the store, browse the complete product portfolio and order services or products from the warehouse.

Engaging interactive floorplan

Switch between different floors and channels to filter the location information

Lightning fast product search

Reimagined search interface that fits context of use, optimized search API connection and product detail information pages

Fully connected to warehouse

Interconnected pick-order process established for customer and staff perspective

Customer card application

Easy-to-finish application integrated in the user interface

Device specific tracking

Comprehensive tracking concept allows to optimize terminal location, content arrangement and in-store product marketing

Roll-out ready

New stores can be added effortlessly thanks to an easily-adaptable technical setup

Challenge 1:
Establish a pick-order process

The new concept for the Conrad flagship store in Berlin depended on an easy- to-use solution to pick and order products from the store warehouse.

We established an interconnected process where users can browse and select available products via the Terminal-Touch-Interface. The staff in the warehouse is notified via screens and acoustic signals. The ordering process is displayed on dedicated screens next to the check-out – in real time.

1
Users order an item that is not on shelves but available in warehouse
2
Staff in the warehouse sees list of orders and changes status of order process
3
Next to the picking station the user sees his order number and its order status – in real time.

Challenge 2:
Give customers orientation

The new innovative Conrad store concept involved an overall remodelling, changed product categories and physical replacement of many products. The Terminal App running on landscape and portrait screens provided orientation in the new store layout via an interactive floorplan. Customers can now choose from different points of interest  (e.g. theme worlds, hot spots or brands), check product availability and easily navigate to their desired products.

Also we provided the means to order Conrad-Services (e.g. Customer Card) via Terminal and enabled full access to live product information like tech-specs and user-reviews to customers and store personnel. This helped to improve the interaction of customer and sales staff significantly.

1
The customer can navigate through the channels “theme worlds”, “hot spots”, “adviser” and “brands”
2
The customer can easily switch the floors
3
The position of the screen / user is shown permanently
4
The touch-enabled floorplan is shown on both landscape and portrait screens

Challenge 3:
100% responsive

The Terminal Application was developed for use on touch devices and optimized for various screen resolutions. Technically it is a web application that can run on any device that supports a browser. Because the application runs fast and is used extensively by the staff as a supporting screen in sales conversations, Conrad decided to extend the use cases.

Currently it is adapted to tablets, rolled out to other store locations and is also in action on faires to present new products and services.

Clients feedback

Sebastian Meier
Conrad, Leiter Filialorganisation

“The terminal application is a central part of the new concept in our flagship store in Berlin Schöneberg. We are proud of the results and the fact that so many customers love to interact with the terminal app.”

Jochen Mädler
Conrad, Retail Sales Director

“The terminals are really engaging. The app made by F&B BERLIN and Pidoco is loved by our customers, powerful and really easy to use. It provides orientation in the store and speeds up the sales process significantly.”

Johannes Ridinger
Conrad, Senior Director E-Commerce

“From the very first draft to the rollout in our stores in Berlin and Munich: The people from F&B BERLIN and Pidoco really understood the company’s needs and found a very appealing way to address user’s needs as well, all combined in a neat, multi-purpose concept.”

About the client

Conrad Electronic has been in the technology and electronics business since its foundation in 1923. With over 4,000,000 products available through the company’s online shops conrad.de and 20 German retail stores (or: 30 retail stores in Europe), the Bavarian family-owned business is one of the leading omnichannel distributors. Company group Conrad also operates internationally locally based subsidiaries in 16 countries across Europe.

Learn more

Conrad’s digital platforms and services are a central hub for the technology and electronics market. Conrad, as one of the leading European B2B distributors, offers its business-to-business customers an ever-growing B2B assortment, individual service through key account managers, inside sales and in-branch business advisors as well as project business solutions through company subsidiary SOS electronic. In addition, customers can benefit from product, ordering and delivery services: 24-hour standard delivery, eCatalogues, eProcurement solutions, calibration, comprehensive PCB, 3D printing and other product services.
The product portfolio comprises products from leading manufacturers and strong own brands like Tru Components, Voltcraft, Toolcraft, Makerfactory, C Control, Renkforce, Speaka Professional, Sygonix, Eurochron, Polarlite, Reely oder Emmerich. It also includes Conrad Connect, a leading platform for the Internet of Things (IoT), which enables cross-supplier connectivity and management of intelligent devices, apps and services for private and business use.

Let’s talk!

Till Fischer
fischer@fb-berlin.de

    Datenschutzbestimmungen ansehen